Avoid the Big Internet Marketing Mistakes

 

Information marketing is in it's most basic definition “the process of selling information”.

That sounds simple enough, right? But how exactly does that work in an internet-

based business?

Well, first of all, let's figure out what kind of information we're talking about here.

Typically, it's information that serves to educate and, hopefully solve a problem that a

potential customer is having.

For instance -

− Teaching a busy executive how to lose weight.

− Showing a single mom how to make more money.

− Helping a couple to avoid a divorce.

The information is typically delivered electronically (digitally) via eBooks, membership

sites, audio and video downloads. It’s a multi-billion-dollar industry, several times over,

and has generated millionaires such as Dan Kennedy, Yanik Silver, and Frank Kern, to

name just a few.

Why is information marketing appealing?